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About Us

ABOUT US

Established in 2008, RubLine Marketing has become the leader in marketing and brand management solutions with a personalized touch. One size does notfit all, and every project is unique. We work closely with each client to understand their individual needs and achieve their ambitious goals. We’re not a big agency, and we like it that way. Our integrated team makes data-driven decisions to quickly modify campaigns for ongoing optimized results —real-time updates in hours, not weeks. And we’re continually testing the latest technologies to find the most effective strategies for each audience and incorporate them into our proven method of omni-channel marketing. It’s this unique formula that consistently drives impressive results and long-term success for all of our clients.

RubLine — The Outdoor Experts

With specialized expertise in outdoor recreation, decades of experience in the industry, and a personal passion for these pursuits, our team is uniquely positioned to help you make your mark in the outdoor world. It’s at the core of who we are —and even in our name! Just as a rub line —where a buck marks a series of trees with his antlers, often to show dominance —is one of the best places to be in the whitetail woods, RubLine is the ideal agency for outdoor companies looking to stand out from the crowd. We’ve worked with some of the leading names in the space, and we’re equipped to help you create full-scope marketing campaigns that reach your target audience and yield real results. Our track record for success speaks for itself. We look forward to partnering with you!

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Dominant Brands

RubLine — OUR TEAM

“YOU HAVE TO GET TO KNOW YOUR CLIENT, WHAT THEIR GOALS ARE, WHAT DOES THEIR PRODUCT OR SERVICE DO AND HOW DOES THAT PRODUCT OR SERVICE BENEFIT THE END-USER. I CAN TRULY SAY WE GET TO KNOW OUR CLIENTS SO WELL… THEY BECOME OUR FRIENDS.” - CHASE ROHLFSEN

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RubLine Marketing awarded Best Outdoor Marketing Company 2 years in a row!

Want to build a DOMINANT BRAND? HIT US UP!

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Rachel

Rachel

Rachel grew up in Huxley, IA, which is about 8 miles south of Ames, and graduated in 2021 from Ballard High School. Currently she is in her third year at the University of Northern Iowa, double majoring in Advertising / Digital Media Marketing and Graphic Design. As Marketing Coordinator at RubLine, she assists with marketing campaigns and social media management. Outside of work or class, she is usually busy with two student organizations she is involved in at UNI.

fUN fACT:

What’s your favorite way to spend your weekend?

Traveling, even if it’s just a little day trip! This summer, I got to study abroad in Greece, and ever since I’ve had the travel bug!

RYAN

RYAN

Ryan has over two decades of experience in sales and marketing — 14 years with GrandView Outdoors and six years with a newspaper covering nine cities. As a Marketing Strategist & Account Manager for RubLine, he puts his expertise to work developing compelling marketing strategies for clients. 

fUN fACT:

What is your spirit animal?
Chupacabra

CHASE

Chase

Chase has worked in sales and marketing for over 25 years, with growing brands such as River Valley Bancorp and General Motors for a 12-year stint. As President of RubLine, he creates marketing strategies and tells brand stories for a diverse roster of clients.

fUN fACT:

In another life, I’m pretty sure I was a Baja off-road desert race car driver. 

TINA

TINA

Tina spent 19 years at her previous employer, advancing through payroll and accounting departments. As RubLine’s CFO, she handles everything from accounting and payroll to insurance and client press releases.

fUN fACT:

What’s your favorite way to spend your weekend?
Tina spends weekends at the gym, football field, or track cheering on her three kids.

Mark Watson

Mark

Mark is an experienced designer who worked for several magazine publishing companies and in-house corporate design departments before joining the RubLine team. As Art Director, he spearheads client projects for packaging, catalog, web graphics, and anything else that needs a designer’s touch.

fUN fACT:

What’s your favorite way to spend your weekend?
I love to travel and ride my bicycle.

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Zach

Zach is a graduate of Simpson College, where he majored in Computer Information Systems, or as he calls it “nerd stuff”. Zach is an IT-Web Associate and oversees website updates, assists with the client data dashboards and all things computery.

fUN fACT:

I lived and studied in London for three months and have been counting down the days until I can take another trip.

CHAD

CHAD

After graduating from the University of Northern Iowa, Chad entered the corporate finance world, which took him all across the country for 20 years. He brought his love for the outdoors to RubLine as the Marketing Strategist — building client relationships, managing projects, strategizing and implementing marketing initiatives, and negotiating ad buys. 

fUN fACT:

What’s your favorite way to spend your weekend?
I spend my time split between motocross racing, club and high school soccer, and competition cheer.

KEEGAN

KEEGAN

Keegan started off sweeping floors at RubLine at 15, moved on to social media, then began filming outdoor TV shows. Now he shoots and edits photos and videos for a variety of platforms as RubLine Marketing’s Videographer & Video Editor. 

fUN fACT:

The best concert I’ve ever been to was Luke Combs because I got to meet him before the show.

BRENNA

BRENNA

A graduate of the University of Iowa, Brenna previously worked as a web producer in the editorial world and runs her own lifestyle photography business. As RubLine’s Photographer, she styles and organizes photo shoots to create compelling images that highlight clients’ products. 

fUN fACT:

If I could invent a holiday, it would definitely involve beer and cream cheese-based dips.

JAKE

JAKE

With a bachelor’s degree in marketing for the University of Northern Iowa, Jake spent several years working in sales and project coordination. As a Marketing Strategist for RubLine, he works closely with clients to develop and execute innovative marketing campaigns and strategies. 

fUN fACT:

What’s your favorite way to spend your weekend?  Any sort of outdoor activity. My favorite is definitely ice fishing in the winter.

 
MADDIE

MADDIE

Maddie is a graduate of the University of Northern Iowa, where she majored in sports public relations and gained valuable marketing experience working with UNI Athletics. She optimizes digital advertising campaigns, develops creative content, and manages social media profiles as RubLine’s Digital Marketing Specialist. 

fUN fACT:

The best concert I’ve ever been to was Yung Gravy. 

Main-_Walt

WALT

Walt Gabbard produced more than 100 TV shows and helped launch countless products for Zink Calls and Avian-X before spending 7 years producing and editing short films, TV shows, and commercials for Mossy Oak. He brings this valuable industry experience to his role as RubLine’s Content Director, developing compelling, high-quality content strategies that drive results across a variety of media.

fUN fACT:

I’m a simple guy. There are three things that make me tick: God, family, and the wild turkey — in that order.

Josh-Schneiderman-web

Joshua

With more than 20 years of marketing experience, Joshua has designed, written, illustrated, analyzed or optimized about anything a person can. At RubLine Marketing, he plans, executes and optimizes paid search, social, and other PPC campaigns.

fUN fACT:

A children’s book that I illustrated was published in 2014.

Matt

MATT

After graduating with a BFA from Iowa State University, Matthew dove into the industry as a Marketing Associate, developing skills in many facets of omni-channel outreach and content creation. As one of RubLine Marketing’s Graphic Designers, he creates digital, print, and packaging graphics for clients.

fUN fACT:

I love to write and produce original music!

NATHAN

NATHAN

With a Bachelor’s degree in digital cinema production and public relations, Nathan has experience directing live sports and music broadcasts and working in video marketing and TV news production. In his role as Videographer for RubLine, he shoots photos, writes scripts, and produces and edits videos. 

fUN fACT:

What’s your favorite way to spend your weekend?
On wheels — bike or rollerblade.

PAYTON

PAYTON

Payton developed a passion for graphic design while earning a degree in graphic communications technology at Kirkwood Community College. As RubLine’s Graphic Designer, she designs and edits print and digital ads, catalogs, logos, and more for clients. Outside of work, Payton spends time with family and enjoys the great outdoors. 

fUN fACT:

When I was 5, I was pretty sure I’d be a dance instructor when I grew up. 

ADAM

ADAM

Adam’s passion for the great outdoors and background in natural resources and environmental science ultimately led him to a career in the outdoor industry. In his role as Marketing & Social Media Coordinator for RubLine, he manages clients’ organic social media and delivers compelling content to followers.   

fUN fACT:

What’s your favorite way to spend your weekend?
Chasing spring turkeys in the timber!

MEGAN

MEgan

Megan started working with RubLine during her junior year of high school doing odds and ends, rose through the ranks while she mastered data and analytics, and now serves as Data Manager while pursuing a college degree. In her current role, she pulls analytics for social media integration, programs data into client dashboards, and performs advertiser audits.

fUN fACT:

What’s your favorite way to spend your weekend?
I like to spend my weekends golfing or at our lake house where we ride our boat, tube, jet ski, and have a good time with friends and family!

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JADILYN

Currently studying digital media leadership and marketing at UNI, Jadilyn Franco is an active participant in three student organizations while also working part time for RubLine. In her role as Marketing Coordinator, she assists with marketing campaigns, content creation, and social media management.

fUN fACT:

The best concert I’ve ever been to was a Trippie Redd Concert. I’ve seen him 3 times, and each time was amazing!

Casey

CASEY

Casey served in the military for 12 years with multiple deployments and also previously worked in paid ad implementation with hundreds of accounts for nearly a decade. In his role as Digital Marketing Specialist – Paid Search at RubLine, he plans, executes, and optimizes paid social and search campaigns.

fUN fACT:

The best concert I’ve ever been to was Blink 182.